Virtual reality set to transform real estate development marketing

[Note: An Oculus Rift application, non-Rift application and web-based application can be found below]

CHICAGO, Illinois (January 10, 2014) - The building site is vacant, and construction hasn’t started yet, but thanks to Arch Virtual’s new virtual reality experiences you can step inside the new building as if it were already built.

“I feels as if I’m really there! It’s absolutely amazing.” said one visitor at this year’s Autodesk University convention in Las Vegas where Panoptic’s latest virtual reality application was showcased.

The virtual experience, developed by Arch Virtual, uses the popular new Oculus Rift virtual reality headset, which combines real-time head tracking with a stereoscopic display to provide a deeply immersive and engaging experience, leaving the player feeling as if they’ve suddenly been transported to another place.

As a marketing tool, Oculus Rift has been extremely effective in helping us pre-sell our development projects.  By enabling customers to visualize space and high quality design, Oculus Rift provides a captivating and very fun experience,” said Roman Popovych, of Panoptic Group.

The same virtual model can also be accessed on Panoptic’s website (link).

 

For a price that’s competitive or even lower than traditional architectural illustrations, Arch Virtual not only creates the real-time model, but also uses the same model to easily capture high resolution screenshots and animations that can be used in marketing materials and on websites. Arch Virtual has been working with real estate developers, general contractors, building owners and architects, who use the virtual reality offering as a way of winning new projects, or as a way of promoting a new building.

“Wherever we demo the Rift, there’s always a unanimous consensus that this technology will soon revolutionize the way we visualize and even design architecture in the very near future,” said Brouchoud.

Download an Oculus Rift compatible version for PC here:https://dl.dropboxusercontent.com/u/5720342/Arch-Virtual-Real-Estate-Chicago-PC-v1.19.zip

Download an Oculus Rift compatible version for Mac here: https://dl.dropboxusercontent.com/u/5720342/Arch-Virtual-Real-Estate-Chicago-Mac-v1.19.zip

Access this build in a web browser here: http://archvirtual.com/Panoptic/2013-12-17-Panoptic-Taris-Virtual-Damen-Web.html

About Arch Virtual: Arch Virtual provides 3D and virtual reality environments for use in visualization, simulation, marketing for clients located around the world. For more information, visit http://www.archvirtual.com Contact: Jon Brouchoud Arch Virtual (http://www.archvirtual.com) info@archvirtual.com 608-219-9318

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