PRESS RELEASE
2 July 2007

Steelcase announces its Inaugural International Second Life Design Competition for High Performance Seating.

Steelcase, the global office furniture leader, is sponsoring a Second Life Design Contest for the most innovative and best-designed high performance office chair.  Steelcase is looking for SL’s top designers to create the coolest and next prize winning office chair for its Steelcase Store in Second Life.

The winning design will be showcased in the SL Steelcase Store and will receive their choice of a high performance chair featured at store.steelcase.com (max value of $1599 USD). In addition the winning designers will have the opportunity to present their work to Steelcase’s seating and design teams in Second Life. Quality designs may even be considered for future product development opportunities.

For entry information and to register:  storeinfo@steelcase.com

Registration begins on July 1st
Set up dates – July 28th- August 1st
Awards – August 4th

Registered contestants will receive a designated plot location at the contest’s pavilion on Silicon City to display their chair and display.

SL Contact
Kelly Emms, the V3 Group
In-world Contest Event Coordinator

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