In a nice little twist of serendipity, a comment on this post led me to this site, where I found this:
“the main reason SGG (Saint Gobain Glass) is now in Second Life is to share ideas and invent their next generation of products with a great focus on sustainable development…. The idea for SGG’s experts is to share about their products and technology, and to collect comments or ideas on how the next generation products should be”
[youtube=http://www.youtube.com/watch?v=A9x9vu4te28]
This is another great example of how virtual worlds like Second Life can engage the end-users of their goods – in this case architectural products, throughout ideation and pre-production cycles.
