MADISON, Wisconsin (January 10, 2014) –  “This is absolutely amazing!  Totally unbelievable!  You’ve got to try this!”

Anywhere the new Oculus Rift virtual reality headset makes an appearance, amazed reactions attract a small crowd, which eventually becomes a waiting line to try out virtual reality for the first time.

manufacturing and industrial exhibition booth marketing and advertising application Oculus Rift Virtual Reality experience

While virtual reality takes the gaming industry by storm, the Wessels Company saw an opportunity to leverage this exciting new technology outside of the gaming world to showcase several of their industrial products at this year’s AHR Expo in January.

trade show exhibit for industrial and manufacturing application with virtual reality VR

The virtual experience, developed by Arch Virtual, uses the Oculus Rift headset, which combines real-time head tracking with a stereoscopic display to provide a deeply immersive and engaging experience, leaving the player feeling as if they have suddenly been transported to another place.

Visitors to the virtual warehouse are greeted by an animated robotic welder spraying sparks, surrounded by several featured products that spring to life as they approach, revealing inner components and showing how each product works.

“It gives us a really unique and memorable way of engaging with customers. They’re able to see some of the larger products we could never realistically transport to a trade show.  It’s just a very fun and immersive way to experience and learn more about our products.” said Jay Fuller, at Wessels Company.

virtual reality for manufacturing and industrial marketing trade show application

Wessels provided Arch Virtual with their existing 3D engineering models, which were translated into the Unity3D game engine where the virtual application was created.

“We can very easily import just about any model format to create a virtual application, then custom-build an environment to suit the client’s needs,” said Jon Brouchoud, owner of Arch Virtual.

Oculus VR, maker of the Oculus Rift recently raised $91 million in investment funding to create next generation virtual reality displays.

“2014 is going to be a huge year for virtual reality, and our goal is to continue pushing it beyond gaming into a wide variety of new markets” said Brouchoud.

An Oculus Rift compatible version of the Wessels Virtual Warehouse, as well as a non-Rift webplayer and downloadable application can be found at Wessels Company website HERE.

Jon Brouchoud
Arch Virtual (

Jay Fuller
Wessels Company (



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