707 Western: Oculus Rift Application For Real Estate Pre-Sales

Introducing 707 Western: A New Development from the Panoptic Group

The Panoptic Group, in Chicago, Illinois, jumped on virtual reality and Oculus Rift early on. Since engaging us last year to do a single family home for Oculus Rift, they’ve trusted us to create virtual reality experiences and stand-alone applications for almost all of their new development projects.

Featuring A Custom Interior Design Package

This project, 707 Western, includes 3 sample interior units, each with a unique interior design package by Ingrid Baltasi.  We were provided with interior design specifications, outlining specific fixtures, furnishings and finishes for each of the units, along with interior elevations of key features within each unit.

The final deliverable was an Oculus Rift application, complete with our VRUI navigation system, enabling visitors to easily jump to each unit and room without the use of a keyboard or controller.

Multiple Media Formats Make it Easy To Share With Prospective Buyers

Included with this project was a traditional stand-alone PC/Mac based application that you can download and explore without using the Oculus Rift.  We also provided 20+ high resolution images taken from the model, in addition to the YouTube promotional animation shown above.

Together, this development package is a far better value, and far more effective than traditional illustrations at showing the potential buyer what a new building will look like before construction starts.


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